Brands my brain cells worked on
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Engage - Brief
Engage is launching a new fragrance range inspired by the exotic Brazilian Maracujá passion fruit, rooted in expert craftsmanship and the emotional idea of irresistible chemistry, where the search for Maracujá leads to finding love. The range includes two variants: Brazilian Maracujá Cognac for men and Brazilian Maracujá Wine for women. We want a high-impact launch idea that builds desirability and expertise, drives intrigue and search spikes, fuels word of mouth and UGC, and activates strongly across retail and partners like Reliance and Blinkit, ensuring a launch no one can miss.
*artwork by Mansi Dalve
The new Engage perfume introduces Maracuja as an ingredient. Since its origin story is a mysterious one, we took our guests on a quest to find maracuja, making the discovery more sensory.
The idea:
For long, desire has always been symbolised by a fruit. From the apple of Adam & Eve to countless myths of temptation and indulgence. Engage Maracuja reimagines this eternal metaphor for today, positioning the exotic Maracuja as the new forbidden fruit.
*artwork by Mansi Dalve
Engage
Brazilian
Maracuja
Perfume KV
*artwork by Mansi Dalve
KV Copy:
Indulge in a realm where every sense is exquisitely awakened, and temptation blossoms.
Infused with the intoxicating, untamed spirit of the passion fruit, born from the depths of the Brazilian Amazon rainforest, these fragrances are pure allure.
Experience the daring depth of Cognac, masterfully crafted for Him.
Indulge in the vibrant elegance of Wine, perfectly refined for Her.
This is not merely perfume,
It’s Forbidden Fruit of Passion, Bottled.
End-to-end campaign involvement, under the guidance of Komal Ranjan, Group Creative Director.
Fiama Skinification - Brief
Establish the presence of Omega-3 and Omega-6 in the Fiama Japanese Hokkaido Milk Soap.
Copy:
Headline:
Improve your skin barrier in 8 washes
Subhead:
With skin’s daily multivitamin: Omega-3 and 6.
*artwork by Tushar
Other Copy Options
Option 1:
Headline:
Improve your skin barrier in 8 washes
Subhead:
With the good fats your skin loves. Omega-3 and Omega-6.
Option 2:
Headline:
Improve your skin barrier in 8 washes
Subhead:
With your skin’s daily dose of goodness: omega-3 and 6.
A+ Copy options
Series Option 1
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Not just a bar, it’s breakfast for your skin.
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Enriched with good fats: Omega-3 and Omega-6.
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Helps strengthen the skin barrier and reduce moisture loss
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Visible glow in just 8 washes
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With creamy Hokkaido milk and vitamin F for extra nourishment
Series Option 2
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The best breakfast for your skin
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Powered by Omega-3 and 6 to maintain collagen and elasticity.
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Visibly smoother, supple skin in just 8 washes.
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Enriched with Japanese Hokkaido milk andVitamin F
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Start your mornings with Fiama’s breakfast for skin.
Fiama Bodycare - Brief
The new range of Fiama Bodywash is formulated with active ingredients, specifically targeted to work on various aspects of skincare. Ingredients such as proceramides, hyaluronic acid, niacinamide, and peptides serve specific functions. Create a campaign idea that highlights the ingredient story and reinforces that body care is equivalent to skin care.
The idea intially started with the thought of Skin Beyond Selfies. It was later on developed as Fiama - Bodfies for Bodycare.
Fiama’s Bodfies for Bodycare campaign shifts the lens to the skin that works silently behind the scenes, the skin that carries us every day. In a world where selfies put all the attention on the face, we often forget that our body’s skin deserves equal care and love. While the face makes it to the feed, the rest of the skin is left unseen and unheard.
*artwork by Mansi Dalve
Fiama Body scrub - Brief
Fiama is launching a new product range- Fiama Body Scrub. Create a campaign to introduce this body scrub in the market.
The Balanced Scrub
Anything extreme isn't good for your body. So Fiama brings to you the perfectly balanced scrub where the granules are neither too soft nor too harsh. Thus, exfoliating the body while also keeping it moisturised. With berries, walnuts and added minerals, the scrub strikes the perfect balance between gentle exfoliation and skin nourishment, offering an indulgent bathing experience.
*artwork by Mansi Dalve
*artwork by Mansi Dalve
*artwork by Mansi Dalve
*artwork by Mansi Dalve
KV Headline Options
Option 1:
When exfoliation meets moisturisation.
Exfoliate. Moisturise. Renew.
Option 2:
Your skin's balanced diet.
Exfoliate. Moisturise. Renew.
Option 3:
Showers that balance beauty and care.
Exfoliate. Moisturise. Renew.
*artwork by Mansi Dalve
Nestle Ceregrow - Brief
Communicate how Nestlé Ceregrow provides ghana poshan for toddlers’ overall growth. Write scripts for 10- seconder shorties.
Shortie 1
Opening Scene:
A bright morning. Mom sits at the dining table, typing on her laptop, on a work call, and feeding her toddler.
Beside her, the toddler mimics her, tapping on a toy laptop, holding a toy phone, and feeding her doll.
Mom (on call):
“Okay, I’ll send it to you by 9.”
(hangs up, looks at her toddler)
The toddler types the last letter “Z” on her toy laptop.
Mom (amused, proud):
“Wow… multitasking already?”
Screen Fades.
An animated bowl of CEREGROW appears on the screen
with child-like writing.
Super:
CEREGROW with No Refined Sugar.
Omega-3 helps support normal Brain Development.
(VO + Super)
Nestle CEREGROW – Ghane Poshan Ki Tassalli.
Shortie 2
Opening scene:
A toddler in a tiny suit sits at a makeshift restaurant table, flipping through a fancy menu.
The father stands beside her with a notepad.
Father (polite tone):
“Ma’am, something filling for you today?”
Toddler (without looking up, confident):
"I’ll have the usual. A bowl of Ceregrow"
(She closes the menu with flair. Father nods, impressed.)
Screen Fades
An animated bowl of ceregrow appears on the screen
with child-like writing
Super
1 bowl of ceregrow keeps the tummy and poshan full
(VO / Super)
Issliye Nestle Ceregrow – For Ghane Poshan Ki Tassalli.